The UK is the third largest B2C ecommerce market in the world, behind only China and the US. The number of ecommerce businesses in the UK is also growing rapidly. The increased competition means it is difficult to stand out, to attract customers as well as generate sales. As ecommerce sites converge in relation to design, style and functionality, you have to work even harder for sales.
When working harder for conversions, online retailers tend to focus on technical elements within their website only, Conversion Rate Optimisation (CRO). To be successful in the business world, retailers are starting to realise conversion optimisation is more emotional than technical.
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